VerAIfi
Empowering Critical Thinking Confidence against Harmful Content
About VerAIfi
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​VerAIfi is a curated content authenticity and insights platform that works in the user’s D2C (Direct-to-Consumer) internet browser as an extension and/or via a B2B (Business-to-Business) API.
VerAIfi reads the content you ask it to on a page to provide insights, alternate views and a probabilistic accuracy score; removing barriers and enabling access to content authentication, fact checking and scam content detection services in real-time at scale
Unlike other content authenticity services, VerAIfi will provide insights about any and all content - but only when you ask it to and not when you don’t.
Why is VerAIfi Needed?
Whilst Government regulation that compels owners of social media platforms and publishers to deal with the most abhorrent and problematic content will have some impact; however, it will not go far enough.
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VerAIfi helps you navigate your online world with confidence, meaning that you stay one-step ahead of misinformation, disinformation, conspiracy theories, and scam content as you're browsing content on the internet. Making you a more informed and smarter version of you.
News Articles
VerAIfi enables you to see through sensational news claims with a more balanced perspective.
Email Checks
VerAIfi can scan the content of your emails to identify suspicious and potential spam content.
Social Media Posts
Critically analyse Social Media posts with VerAIfi to validate the discussion threads before you share them.
Product Claims
VerAIfi can assess the claims about products & services online before you click to buy and regret later.
VerAIfi Technology
VerAIfi uses Generative AI to curate fact checking sources and removes barriers to access fact checking and content authenticity services in real-time.
The browser extension does the work for you by quickly verifying online content you select to provide a probability score as to how accurate the content is, using a combination of GenAI LLMs (Large Language Models) and other sources for more topical content using RAG (Retrieval Augmented Generation).
VerAIfi Sees Beyond the Headlines
The two examples below show how VerAIfi can see beyond the headlines. When headlines are used as 'click bait' or to knowingly spread misinformation, cynically targeting information consumers who don't or can't read the full article, VerAIfi ensures that you know the full story.
Headline - VerAIfi Score 2 / 10
Full Article - VerAifi Score 8 / 10
Our Technology
VerAIfi in 5 Steps
VerAIfi takes the effort out of verifying the authenticity of any and all content online. It works inline with your experience, as your digital assistant, as you are consuming content.
Step 1
Scans the media types of text, images and video (pixels, meta data, manipulations) via direct integration into your internet browser or product.
Step 2
Summarises content, data and information to be validated; and determines how and where to validate for the most accurate score.
Step 3
Uses Artificial Intelligence and multiple LLMs (Large Language Models) and RAG (Retrieval Augmented Generation) methods for content verification.
Step 4
Rapidly processes and adds proprietary scoring to each of the 'facts statements’ in the content and media; providing summary with alternative views.
Step 5
Provides the results for the user in a simple message box and options for action including reporting the content back to the publisher.
